Design and video · comparison

Synthesia vs HeyGen: which fits your business?

Both make videos with AI presenters. Synthesia offers a free Basic plan and lists credits and minutes, while HeyGen offers a custom avatar from your own likeness on its Free plan.

By Andy Kang · Facts checked

Key takeaways

  • Pick Synthesia for scripted training videos with stock avatars. Pick HeyGen if a personal avatar or translation is the main need.
  • Pick Synthesia if: You make training or how-to videos from scripts
  • Pick HeyGen if: You want an avatar of yourself with your own voice

Synthesia vs HeyGen side by side

DetailSynthesiaHeyGen
Made bySynthesiaHeyGen
Best forBusinesses that make training or how-to videos, Teams that do not want to film a presenterBusinesses that want a custom avatar of themselves, Teams that translate videos for other languages
Not a fit forTeams that mainly edit footage they already filmed, Businesses that need long videos on a tiny budgetTeams that want unlimited video on a low budget, Businesses that mainly edit existing footage
Free planYesYes
Paid plans from$19 per month billed monthly, or $14 per month billed yearly for Starter$29 per month, or $24 per month billed annually, for Creator

Prices as listed on each vendor’s pricing page. See the Synthesia and HeyGen pages for every plan and its source.

When to pick which

Pick Synthesia if

  • You make training or how-to videos from scripts
  • You want a lower monthly price when billed yearly

Pick HeyGen if

  • You want an avatar of yourself with your own voice
  • You translate videos into other languages

Our take

Pick Synthesia for scripted training videos with stock avatars. Pick HeyGen if a personal avatar or translation is the main need.

More design and video comparisons

Rather hand it over?

Synthesia vs HeyGen: common questions

Are Synthesia and HeyGen free to try?

Yes. Synthesia has a free Basic plan and HeyGen has a Free plan, and both add a watermark to videos.

Sources

Read on November 6, 2026. Vendors change prices and menus, so check the live page before you buy.

  1. synthesia.io/pricing
  2. help.synthesia.io/en/articles/9561055-how-do-i-start-using-synthesia
  3. synthesia.io/legal/ai-governance-practices
  4. heygen.com/pricing
  5. heygen.com/faq

About the author

Andy Kang, AI Partner Team. Andy Kang writes the AI directory for AI Partner Team, which sets up and builds AI tools for small businesses alongside managed IT. Each page is written from the vendor’s own pricing, help and trust pages, and shows the day those pages were checked.

  • Facts come from the vendor’s own website and help docs, linked on every page.
  • Each page shows the date we last read those sources.
  • We do not score or rank tools. We say who each one suits and who it does not.
  • If a vendor does not publish a price, we say so instead of guessing.

Free IT check

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