Key takeaways
- Creates avatar videos and translates them into many languages.
- Best for: Businesses that want a custom avatar of themselves, Teams that translate videos for other languages.
- Pricing: Free plan, paid plans from $29 per month, or $24 per month billed annually, for Creator, as listed on November 6, 2026.
- Business data: HeyGen says user data stays private and is not used to train its AI models.
What HeyGen does
HeyGen makes videos with AI presenters or with an avatar built from your own likeness. It also translates videos into other languages. Plans give you credits each month.
Who it’s for
A good fit for
- Businesses that want a custom avatar of themselves
- Teams that translate videos for other languages
Not a good fit for
- Teams that want unlimited video on a low budget
- Businesses that mainly edit existing footage
HeyGen pricing
| Plan | Price |
|---|---|
| Free | $0, with watermarked videos |
| Creator | $29 per month, or $24 per month billed annually |
| Pro | $49 per month for the base credit tier |
| Business | $149 per month plus $20 per added seat per month |
There is a free plan. As listed on HeyGen’s pricing page on November 6, 2026. Prices change, so check the live page before you buy.
Key features
- Custom Video Avatar
- The Free plan includes one and Creator includes one with your own voice.
- Many languages
- Free lists many languages and Creator lists more languages and dialects.
- Credits
- Creator includes 600 credits and Pro starts at 1,000.
- Team features
- Business adds a shared workspace, brand kit and single sign-on.
How to get started with HeyGen
- Start a canvas with Create Video, a template or an avatar from the library.
- Edit the scene with your avatar and script.
- Select Submit and follow progress in the Video tab.
- Download the finished video.
Steps based on HeyGen’s own documentation. Menus change, so follow the live page if they differ.
Full walkthroughHow to Set Up HeyGen for Your TeamAccounts, team invites, admin and data settings, connecting your apps, and three tasks to try first.Business data and privacy
HeyGen says user data stays private and is not used to train its AI models. It also says it uses encrypted infrastructure with role-based access controls. These are the vendor's own statements.
Source: HeyGen’s own documentation.
HeyGen alternatives
Canva
by Canva
An easy design app for social posts, flyers, slides and more.
Best for Owners who design their own social posts and flyers
Free plan, paid plans from Pro: US$144 per year for one person
Adobe Express
by Adobe
A design and video app with Adobe Firefly AI features.
Best for Businesses that already use Adobe products
Free plan, paid plans from $9.99 per month for Premium
Descript
by Descript
Edits video and audio by editing the text of the transcript.
Best for Teams that edit podcasts or recorded meetings
Free plan, paid plans from From $16 per person per month for Hobbyist, as listed
Synthesia
by Synthesia
Makes videos with AI avatars from a script.
Best for Businesses that make training or how-to videos
Free plan, paid plans from $19 per month billed monthly, or $14 per month billed yearly for Starter
Rather hand it over?
HeyGen: common questions
Is HeyGen free?
Yes. The Free plan allows a few watermarked videos each month. Paid plans start with Creator at $29 per month.
Does HeyGen use my videos to train its AI?
HeyGen says user data is not used to train its AI models. Check its security portal for the details.
Sources
Read on November 6, 2026. Vendors change prices and menus, so check the live page before you buy.
About the author
Andy Kang, AI Partner Team. Andy Kang writes the AI directory for AI Partner Team, which sets up and builds AI tools for small businesses alongside managed IT. Each page is written from the vendor’s own pricing, help and trust pages, and shows the day those pages were checked.
- Facts come from the vendor’s own website and help docs, linked on every page.
- Each page shows the date we last read those sources.
- We do not score or rank tools. We say who each one suits and who it does not.
- If a vendor does not publish a price, we say so instead of guessing.