Key takeaways
- A CRM with built-in marketing, sales and service tools and Breeze AI.
- Best for: Businesses that want a free CRM to start, Teams that want marketing and sales in one system.
- Pricing: Free plan, paid plans from $7 per seat per month for new customers paying annually, or $10 per seat per month paying monthly, as listed on November 6, 2026.
- Business data: HubSpot says it may use customer data to train its own AI models.
What HubSpot does
HubSpot starts with a free CRM and adds paid tools for marketing, sales and service. Its Breeze AI features run on HubSpot credits that come with each paid plan. A small business can start free and add tools as it grows.
Who it’s for
A good fit for
- Businesses that want a free CRM to start
- Teams that want marketing and sales in one system
Not a good fit for
- Teams that want a flat low price without add-ons
- Businesses that do not want their data used to train AI by default
HubSpot pricing
| Plan | Price |
|---|---|
| Free | $0, free for up to 2 users |
| Starter | From $7 per seat per month for new customers paying annually, $10 paying monthly, regular price $20 |
There is a free plan. As listed on HubSpot’s pricing page on November 6, 2026. Prices change, so check the live page before you buy.
Key features
- Free CRM
- The free plan is for up to 2 users and needs no credit card.
- Breeze AI
- AI agents and features run on HubSpot credits that come with paid plans.
- Agent tools
- The site lists a Prospecting Agent, a Data Agent and an Agent Builder.
- Growth upgrades
- Higher Professional and Enterprise plans exist but their prices were not on the page we read.
How to get started with HubSpot
- Set up your account, then invite your teammates.
- Adjust your account settings.
- Import your contacts and companies, set your properties and organize your data.
Steps based on HubSpot’s own documentation. Menus change, so follow the live page if they differ.
Full walkthroughHow to Set Up HubSpot for Your TeamAccounts, team invites, admin and data settings, connecting your apps, and three tasks to try first.Business data and privacy
HubSpot says it may use customer data to train its own AI models. Only Super Admins can turn off the AI Model Training setting, and it only stops future use. HubSpot says its outside AI providers are not allowed to train on customer data.
Source: HubSpot’s own documentation.
HubSpot alternatives
Pipedrive
by Pipedrive
A sales pipeline CRM with an AI sales assistant.
Best for Small sales teams that think in pipeline stages
No free plan, paid plans from Lite: US$14 per seat per month, billed annually
Apollo.io
by Apollo.io
A contact database and outreach tool for finding and emailing new leads.
Best for Teams that run outbound email to new prospects
Free plan
Zoho CRM
by Zoho
A CRM with a free edition and Zia AI on higher editions.
Best for Small teams that want to start with a free CRM
Free plan
Salesforce
by Salesforce
A large CRM with small-business suites and Agentforce AI.
Best for Businesses that expect to grow into a larger CRM
Paid plans from $25 per user per month for Starter Suite
Rather hand it over?
HubSpot: common questions
Is HubSpot free for a small business?
Yes. The free plan covers up to 2 users and needs no credit card. Paid tools are added on top.
Can I stop HubSpot from using my data to train AI?
A Super Admin can turn off the AI Model Training setting. HubSpot says this applies from then on and does not remove data already used.
Sources
Read on November 6, 2026. Vendors change prices and menus, so check the live page before you buy.
About the author
Andy Kang, AI Partner Team. Andy Kang writes the AI directory for AI Partner Team, which sets up and builds AI tools for small businesses alongside managed IT. Each page is written from the vendor’s own pricing, help and trust pages, and shows the day those pages were checked.
- Facts come from the vendor’s own website and help docs, linked on every page.
- Each page shows the date we last read those sources.
- We do not score or rank tools. We say who each one suits and who it does not.
- If a vendor does not publish a price, we say so instead of guessing.