Sales and CRM · by Salesforce

Salesforce: pricing, features and who it’s for

A large CRM with small-business suites and Agentforce AI.

By Andy Kang · Facts checked against Salesforce’s own pages

Key takeaways

  • A large CRM with small-business suites and Agentforce AI.
  • Best for: Businesses that expect to grow into a larger CRM, Teams that want sales, service and marketing apps in one place.
  • Pricing: Paid plans from $25 per user per month for Starter Suite, as listed on November 6, 2026.
  • Business data: Salesforce says its Trust Layer does not use customer prompts or responses to train the outside language models it relies on and does not store them.

What Salesforce does

Salesforce offers Starter Suite and Pro Suite for small teams and bigger editions for larger ones. AI and Agentforce skills arrive on the Core edition and above. A small business can start small and grow into more features.

Who it’s for

A good fit for

  • Businesses that expect to grow into a larger CRM
  • Teams that want sales, service and marketing apps in one place

Not a good fit for

  • Owners who want AI on the lowest-priced suite
  • Very small teams that want the simplest setup

Salesforce pricing

PlanPrice
Starter Suite$25 per user per month, billed monthly or annually
Pro Suite$100 per user per month, billed annually
Core$195 per user per month, billed annually
Advanced$395 per user per month, billed annually

As listed on Salesforce’s pricing page on November 6, 2026. Prices change, so check the live page before you buy.

Key features

Starter Suite
Includes built-in AI that syncs emails, events and contacts.
Agentforce skills
Built-in AI and Agentforce skills are included from the Core edition.
Agentforce for Sales add-on
Sold separately from $125 per user per month.
Free trial
Starter Suite, Pro Suite, Core and Advanced offer a trial.

How to get started with Salesforce

  1. Open the Home app and follow the suggested activity cards.
  2. Open the Guidance Center from the help icon for tutorials and shortcuts.
  3. Learn the main tabs such as Accounts, Contacts, Leads and Opportunities.
  4. Import your records with the Import button.

Steps based on Salesforce’s own documentation. Menus change, so follow the live page if they differ.

Full walkthroughHow to Set Up Salesforce Starter or Pro Suite for Your TeamAccounts, team invites, admin and data settings, connecting your apps, and three tasks to try first.

Business data and privacy

Salesforce says its Trust Layer does not use customer prompts or responses to train the outside language models it relies on and does not store them. The page does not describe specific admin settings.

Source: Salesforce’s own documentation.

Salesforce alternatives

HubSpot

by HubSpot

A CRM with built-in marketing, sales and service tools and Breeze AI.

Best for Businesses that want a free CRM to start

Free plan, paid plans from $7 per seat per month for new customers paying annually, or $10 per seat per month paying monthly

Pipedrive

by Pipedrive

A sales pipeline CRM with an AI sales assistant.

Best for Small sales teams that think in pipeline stages

No free plan, paid plans from Lite: US$14 per seat per month, billed annually

Apollo.io

by Apollo.io

A contact database and outreach tool for finding and emailing new leads.

Best for Teams that run outbound email to new prospects

Free plan

Zoho CRM

by Zoho

A CRM with a free edition and Zia AI on higher editions.

Best for Small teams that want to start with a free CRM

Free plan

All sales and crm tools

Rather hand it over?

Salesforce: common questions

How much does Salesforce Starter Suite cost?

Starter Suite is $25 per user per month. Pro Suite is $100 per user per month billed annually.

Does Salesforce use my data to train AI models?

Salesforce says its Trust Layer does not use customer prompts or responses to train outside language models. It says it does not store them either.

Sources

Read on November 6, 2026. Vendors change prices and menus, so check the live page before you buy.

  1. salesforce.com/sales/pricing
  2. help.salesforce.com/s/articleView
  3. salesforce.com/artificial-intelligence/trusted-ai

About the author

Andy Kang, AI Partner Team. Andy Kang writes the AI directory for AI Partner Team, which sets up and builds AI tools for small businesses alongside managed IT. Each page is written from the vendor’s own pricing, help and trust pages, and shows the day those pages were checked.

  • Facts come from the vendor’s own website and help docs, linked on every page.
  • Each page shows the date we last read those sources.
  • We do not score or rank tools. We say who each one suits and who it does not.
  • If a vendor does not publish a price, we say so instead of guessing.

Salesforce at a glance

Made by
Salesforce
Free plan
Not listed
Paid from
$25 per user per month for Starter Suite
Checked
November 6, 2026

Free IT check

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